Ada Mary A’Beckett Children’s Centre is a highly regarding early learning centre in Port Melbourne, Victoria.

Realising their current branding no longer reflected the quality of care they provided, they reached out to us to create an identity reflective of their outstanding reputation.

The result was a multifaceted brandmark, representative of children’s building blocks, a smiley face and a reference to their previous logo being a sun and a boat. Given the centre’s proximity to Port Phillip Bay, the beach is a cornerstone of Ada Mary’s outdoor education program. The logo referenced this through combining a simplified boat and smiley face to deliver a distinct, relevant brandmark

Dark blue was already a part of their visual identity and uniforms, however, we expanded on this colour palette and paired it with bright colours bringing joy and energy into the identity.