Bupa Australia
Bupa launched The Blue Room in 2016 – an online content site providing trusted health information.
Vienna & Co. have been supporting Bupa business units by providing creative, engaging and targeted content. We designed a campaign – “Information You Can’t Trust” – that provided a cheeky, fun way to encourage people to engage with the Blue Room. We designed a campaign – ‘Don’t listen to…’ – that provided a cheeky, fun way to encourage people to engage with the Blue Room.
The Blue Room has now evolved to become Bupa’s Health Link.
SCOPE
Infographics
Social Media Content
Digital
Don’t listen to…
—Campaign
Using examples of bad advice we created a campaign encourage people to go to ‘The Blue Room’ for information you can actually trust. Don’t listen to Trevor or George.
Social Media Content
Created a variety of inspiring and engaging social content to promote The Blue Room.
