Carina Leagues Club

Carina Leagues Club is an Australian club with a proud history of over 50 years serving its local community.

 In 2024, the club embarked on a major with its vision for the future - to become the number one community club in Queensland, delivering unrivalled social, entertainment and dining experiences.

Vienna worked with LCC group to rebrand Carina Leagues Club. Blending the legacy of Carina and the iconic tiger with a more modern and geometric shape that formed the letter “C”. The tiger always looks forward to the future, and is supported by a rich, contemporary colour palette of burnt orange and deep green. Today, the renovated club and new brand stands as a testament to the future of community clubs and the elevated experiences they can provide.

Brand strategy: LCC Group
Creative direction: Vienna Hawkins
Brand identity rollout: LCC Group

Agency:
LCC Group


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