Proudly made in Australia, Original Parasol Co. is a luxury resort inspired outdoor umbrellas brand.

Original Parasol Co. was born from a desire to find a backyard umbrella that was not only stylish but designed for the Australian climate… and not beige. Its mission is to bring style, elegance, colour and the feeling of luxury resort inspired living into your home.

Vienna & Co. worked with the founder of Original Parasol Co. to create a brand identity that speaks to this mission. The clean, uppercase sans serif of the logo creates a timeless and modern aesthetic – providing a strong foundation on which to grow the brand.

We drew inspiration from the resorts in Palm Springs, creating a colour palette of soft pink and a deep green, combined with an elegant typeface.

The result is a brand experience that draws on the luxury and quality of the product and aligns with its market of consumers who are wanting a stylish and original product but are not willing to sacrifice on quality or safety.