Life Without Barriers is a leading social purpose organisation working in more than 300 communities across Australia. They believe all humans should be given the opportunity to live freely and without barriers.

Vienna & Co. partnered with Ubiquity Lab to refine Life Without Barriers’ visual identity to be more consistent and recognisable, specifically for Social Media.

Understanding the importance to be inclusive we went ahead and adjusted the colour palette to be more accessible and introduced a new legible typeface - FS Me. Not only is this typeface designed specifically for those with a learning disability, but it is a friendly typeface full of character – a win win.

We limited their colour palette to green, white and a dark teal for accent, this made the brand identity more consistent and inevitably stronger.

We added to their brand tool kit a frame device using the ‘L’ from Life Without Barriers. The frame is a distinctive and versatile device used to focus on copy, iconography and most importantly on people.